At MonaVie, excellence is the name of the game. The company’s laser like focus on the personal health and wealth of their independent distributors has fueled the dreams of hundreds of thousands of people worldwide. This company, which puts philanthropy as high on the balance sheet as profits, believes in the pursuit of both excellence and
personal responsibility.
While the U.S. government was introducing its trillion-dollar stimulus package, MonaVie was busy creating a stimulus package of its own: A Program for Financial Freedom Through Personal Responsibility. “We have never waited—nor will we ever wait—on the government to solve our problems,”
says Dallin Larsen, Founder and President of MonaVie, which reached cumulative sales of $1 billion in less than four years.
Larsen in no way downplays the incredible burden placed upon people around the world during these challenging economic times, nor does he consider himself an economist or attempt to espouse a particular political persuasion. “I don’t especially like politics,” Larsen says, “but I do enjoy leading a company that provides hope and helps create freedom for people. I enjoy being surrounded by people who are willing to finish what they start rather than playing politics with people’s livelihoods.”
Larsen believes in the value of hard work and the power of a dream to change lives. Raised in a small community in the farmlands of Idaho, Larsen was taught by his parents as a young child to earn something before he bought it and not to go into debt for anything other than a mortgage. “My parents showed me a verse of scripture as a teenager that said something along the line of: ‘By the sweat of thy brow shalt thou labor, all the days of thy life.’ ” Larsen says that our current economic situation illustrates that this was a lesson not followed very well by many of the world’s top banking and financial institutions.
Larsen believes that direct selling is the finest business model on earth. In the MonaVie model, he says, “you don’t get it before you earn it, but you can earn while you learn.”
As MonaVie rapidly expands, Larsen is committed to keeping the company exceptional. “I expect us to be exceptional in every way,” he says. From the warehousing and distribution departments to product development and quality, every department at MonaVie works to support distributors in extraordinary ways.
Extraordinary service is especially important in times of a global economic downturn, and Larsen is especially proud of how the company pays commissions. “We pay commissions every single Friday; we call it ‘Good Friday.’ In more than 180 weeks of paying commissions every Friday, each commission payment has cleared the bank, and we’ve never missed a payment. We do that for the distributor. We do everything for the distributor. We do it to be exceptional.”
By trying to follow the simple wisdom of his parents, the spirit and culture of MonaVie is thriving globally. “We’ve become a beacon of hope and light and an example of what can be accomplished through persistence, determination and commitment,” Larsen says. You can bet that MonaVie will never do less than its best, whatever the economic climate.
A dream is being born every moment of every day in every country of the world. Regardless of the economic storm—or, rather, despite or because of it—a fresh new idea is flowering, coming into focus. Right now, at this moment, a woman in New Orleans is starting a business of her own. A woman in Brazil is discovering a direct selling business opportunity. A young man in China is discovering that he can make ends meet by joining a direct selling company based in Canada.
Here’s to reaching for the stars rather than fastening our seat belt. Here’s to rocking the boat. Here’s to distinguishing our industry as never before. Here is to tuning out the fear and turning up the dream power. Here’s to leaders who help their people fulfill the promise and the dream that is called direct selling. Here’s to the hundreds of thousands of heroes in our sales organizations who are out there, on the front lines, offering others a hand. Let us seize this moment.
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